Tag Archives: social-network

How to monetize your user base – part 2: business models for social networks

By Martin | Published: March 16, 2010

This post emerged as the second part of the answer to the initial question of a fellow business developer at a large non-US social network: “how can we better monetize our social network“. As I’ve mentioned in the first part, there are several important questions to be asked before focusing on finding answers to the [...]

Posted in Essays, How-To | Also tagged advertisement, business-model, marketplace, subscription, virtual-goods | Leave a comment

How to monetize your user base – part 1: fundamental and strategic monetization

By Martin | Published: March 16, 2010

I have been approached by a fellow business developer, who works at a larger social network. He asked me if I could share my thoughts to the question: how can we (better) monetize our social network. His network has around 1 million registered users and its primary market is a non-US market. I enjoyed compiling [...]

Posted in Essays | Also tagged action-plan, fundamental, monetization, strategic | 1 Comment