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Author Archives: Martin
Awesome Email Marketing in Practice: Example 3 – Producteev Really Got It
I’m probably biased because I really dig the awesomeness of my former team at Producteev, but they really hit a homerun with their new newsletter, it’s basically a template of how to do it right – awesome guys (btw. I should write a piece on your awesome homepage as well)! Why you should take this [...]
Awesome Email Marketing in Practice: Example 2 – Hit Me 7 Times Until it Sticks
Marketers say it takes about seven interactions with your message until it sticks with the audience – that’s why great companies have figured out that reaching out to customers early in the customer relationship pays off. Google is a clear leader in email marketing, SEM and usability and here’s how they figured out making the [...]
Awesome Email Marketing in Practice: Example 1
I’ve found a lot of pleasure writing about things I liked or that surprised me in a positive way. So I will do some more and provide some examples of great products, great strategies, great marketing or otherwise great execution. I think good email is, in many cases I know, still a vastly underrated marketing [...]
Posted in Cool stuff!, Email Marketing, Examples Tagged calltoaction, email, signature, wisestamp 2 Comments
8 Success Factors to Get a Top Intern to Work for You for Free
If you know the following, read on: Your situation: Startup, non profit, or somewhere in a company. You are swamped with work and need someone as intelligent or even smarter than you to work for you. Your major restriction: You have no cash to give away… Here are 8 things to watch to get fantastic [...]
Airbnb just blew my mind – what a great site!
It really does not happen often that I am just blown off my socks – but today I was! Airbnb.com rocks the place! Here’s why: The site itself is a hidden gem, but their pro-active management of customer satisfaction is even better. First a brief intro to Aribnb for all of you who do not [...]
Classwish.org is finally bringing help to the classroom!
Schools in the US are in terrible shape! Just check these recent news headlines: While the recession has put a squeeze on all types of government programs, none has felt its impact more than education — the largest item in most states’ budgets. Now, many states have nearly exhausted their windfalls from the federal economic [...]
How to monetize your user base – part 2: business models for social networks
This post emerged as the second part of the answer to the initial question of a fellow business developer at a large non-US social network: “how can we better monetize our social network“. As I’ve mentioned in the first part, there are several important questions to be asked before focusing on finding answers to the [...]
Posted in Essays, How-To Tagged advertisement, business-model, marketplace, social-network, subscription, virtual-goods Leave a comment
How to monetize your user base – part 1: fundamental and strategic monetization
I have been approached by a fellow business developer, who works at a larger social network. He asked me if I could share my thoughts to the question: how can we (better) monetize our social network. His network has around 1 million registered users and its primary market is a non-US market. I enjoyed compiling [...]
How Facebook Like Is Both Underrated And Overrated